Gault began with my family's business.

When I joined the marketing team, managing the network's digital presence felt disconnected from the thing itself. Hundreds of offices, each one run by someone else, each one meeting customers somewhere I could not see. So I went looking. I searched for our own offices the way a customer would, one at a time, and kept not finding them.

Then I ran the same search across the whole network. What came back was worse than I expected.

The hard part was never fixing any one of them. It was knowing which ones were wrong this week, and no tool I could buy would tell me without asking me to hand over the network first.

So I built the instrument I wanted. Gault reads every location the way a customer meets it: on Google, on the map, and in what the AI assistants answer. What it finds goes on the record.

There was a second reason, and it was what I found while looking for help. Most of what is written about this is written by someone selling the fix, and very little of it shows its work. Claims with no source. Scores with no method. Results nobody publishes.

Gault shows its work. Every finding carries where it came from and when. It says what to do about it, and cites why. Where it could not measure something, it says so instead of guessing. What Gault will not do is charge you to fix any of it, or touch a listing itself. It is only paid to look.

The survey is automated; the standard is not.

Aidan Bunch