What we scan

60 checks. Three pillars.
Every location, the same treatment.

Scoring is comparable across every brand Gault reads: your number isn't graded on its own curve, it sits next to the network across the road and across the country. All of it read from public data. No logins, no access to your listings.

We deal in what's verifiable. A number beats an adjective, every time.

01
17checks

Google Business Profile

Name, categories, phone, website, hours, description, photos and recent posts, whether the location is operating, plus rating, review count, how recent the reviews are, and how often the owner replies. The single biggest local-search signal, and where most multi-location brands carry systematic gaps they never notice.

02
29checks

Website SEO

Location page health, page title and city, structured business info, a phone that matches the Google profile, speed and Core Web Vitals, mobile, and a page for each service you sell. The signals that decide whether a search engine treats your location as real and authoritative.

03
14checks

AI Visibility

Do you show up when prospects ask ChatGPT, Claude or Muse (Meta AI) for a recommendation in your category? Category-aware queries, location-aware matching, and the main question asked three times on each assistant.

Every flagged check ships one specific fix, with the research linked.

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